Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising is a format where a commercial opens in a new browser window or tab behind the consumer’s active window. It’s made to be less intrusive than pop-ups, appearing only following your user has left or minimized the principal site window, setting up a more seamless browsing experience. Popunders can be highly effective for advertisers looking to reach engaged users while minimizing the disruption caused by more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly while watching user’s screen, popunder ads appear “behind” the primary browser window. Because they remain hidden before user closes or minimizes the key window, they’re less interruptive and still have lower probability of causing frustration. This format is popular in internet advertising because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt the consumer’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even following your user has finished with the key site, increasing the odds of interaction.
Less Intrusive: Popunders are more unlikely to annoy users in comparison to pop-ups, causing higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads routinely have lower costs per click or per impression in comparison to other ad formats.
Wider Reach: Popunders work effectively for various forms of campaigns, including e-commerce, affiliate marketing online, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the proper ad network is vital for running successful popunder campaigns. Here are some from the top popunder ad networks that provide quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is really a popular ad network noted for its reliable traffic and advanced targeting options. They provide a range of ad formats, including popunders, and have a strong presence in both desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and lead generation.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns depending on performance.
2. PopAds
PopAds concentrates on popunder ads, offering one of the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, which makes it ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to be sure your campaign reaches its audience without overspending.
3. Adsterra
Adsterra is often a well-established ad network that offers popunder ads along with other ad formats. Their advanced fraud detection technology and responsive customer support make them a good choice for advertisers.
Features: Targeting by device, main system, country, and language, in addition to real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly ideal for campaigns that want reliable and clean data.
4. HilltopAds
HilltopAds is an ad network providing you with cost-effective solutions, including popunder ads. They’re recognized for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting determined by geography, device, and time of day, along with ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and affiliate marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to obtain the most cost-effective solution on your campaign.
5. Clicksor
Clicksor offers a range of ad formats, including popunders. With Clicksor’s advanced retargeting options, you are able to reach users that have shown interest in your brand, increasing the odds of conversion.
Features: Retargeting, geo-targeting, and device targeting, with alternatives for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to interact users who've previously interacted using your website or ads.
6. TrafficJunky
TrafficJunky is a reputable ad network famous for its reach in adult and entertainment content, though it’s also a good choice for mainstream campaigns. They provide many different ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to achieve your audience at optimal times and bid competitively based on real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of one's popunder campaigns, follow these guidelines:
Target the Right Audience: Use detailed targeting options like location, device type, main system, and interests to succeed in the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a brand new page in private, ensure your landing page is optimized for engagement. Use clear calls to action, engaging visuals, as well as a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders perform best for campaigns that don’t rely on immediate action, including sign-ups, surveys, downloads, and other prospecting offers. Test various offers to discover the most effective one to your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too often can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and website landing page designs to determine which variations drive ideal results. A/B testing helps optimize your campaign for maximum ROI.
Leverage Retargeting: Use retargeting to activate users who previously interacted together with your site but didn’t convert. Popunder retargeting ads are impressive in re-engaging potential prospects and can drive more conversions.
Monitor Performance and Adjust: Regularly review your campaign analytics to determine which aspects are working and which aren’t. Adjust your targeting, budget, and bidding strategy as required to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders can work across industries, they may be particularly effective for certain types of campaigns:
Lead Generation: Popunders are well-suited for leads generation campaigns that ask users to sign up or complete a form. The additional exposure makes it easier to get leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is definitely an effective strategy to drive sales. Users who begin to see the offer while you shop or browsing may return to your site to adopt advantage of the deal.
App Installs: For app developers, popunders could be a cost-effective strategy to drive downloads. Popunder ads geared to specific devices can encourage users to put in an app directly from the ad.
Survey and Sweepstakes Campaigns: Popunders work nicely for campaigns that don’t require immediate action but make use of high exposure, for example online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates are able to use popunders to drive traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that attract their target market, affiliates can achieve significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, pop-up ad has its own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t restrict the browsing experience up to pop-ups.
High Engagement: Due to its discreet nature, users are more likely to interact with a popunder.
Lower Cost: Popunders tend to be more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as multiple campaign types.
Cons:
Ad Blockers: Popunders can be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, quite a few users still find popunders frustrating, particularly when frequency caps aren’t set.
Delayed Engagement: Since popunders don’t appear in the foreground, users may not connect to them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers aiming to engage audiences without being overly disruptive. By using reputable ad networks, following guidelines, and trying out different campaign types, you'll be able to harness the potential of popunders to enhance traffic, engagement, and conversions. Whether you’re in e-commerce, leads generation, or app promotion, popunder ads might be a cost-effective addition to your advertising strategy.
